Last updated · 28 May 2026
Privacy Policy
EqualHome is published by DIGITALL ELEVATE. This policy describes how we collect, use and protect your personal data when you use the EqualHome app or the website equalhome.app.
Data controller contact: lawalalaoad@gmail.com
1. Data we collect
Data you provide to us
- Account data: email address, first name(s) of household partners.
- Household data: logged tasks, associated mental load, categories, frequencies, balance score.
- Preferences: language, colours, personalisation settings.
Automatically collected data
- Technical device identifier (anonymised).
- Operating system and application version.
- Error and performance logs (anonymised, not linked to your identity).
- Aggregated usage data (screens visited, features used).
2. Why we collect this data
| Purpose | Legal basis (GDPR) |
|---|---|
| Service provision and personalisation | Art. 6.1.b — Contract performance |
| Product improvement, bug fixing | Art. 6.1.f — Legitimate interest |
| Sending communications (if accepted) | Art. 6.1.a — Consent |
| Legal and accounting compliance | Art. 6.1.c — Legal obligation |
3. Data retention
- Account and household data: for the duration of use, then deleted within 30 days of account deletion.
- Technical logs: rolling 12 months.
- Billing data: 10 years (statutory accounting obligation).
You can delete your household at any time from Settings → Household → Delete household.
4. Data sharing
We never sell your data. We only share it with:
- Technical service providers (hosting, database): bound by GDPR-compliant data processing agreements.
- Competent authorities: only where explicitly required by law.
5. International transfers
If data is transferred outside the European Economic Area, we apply appropriate safeguards in accordance with Chapter V of the GDPR, including standard contractual clauses issued by the European Commission or adequacy decisions.
6. Security
All data is encrypted in transit (TLS 1.3) and at rest (AES-256). Access to production data is restricted to authorised team members, authenticated by two-factor authentication and logged.
7. Your rights (GDPR)
You have the following rights over your personal data:
- Access: obtain a copy of the data we hold.
- Rectification: correct inaccurate or incomplete data.
- Erasure: request deletion of your data (right to be forgotten).
- Portability: receive your data in a structured, machine-readable format.
- Restriction: restrict processing of your data in certain cases.
- Objection: object to processing based on legitimate interest.
- Withdrawal of consent: without affecting the lawfulness of processing before withdrawal.
8. Minors
EqualHome is not intended for persons under 16 years of age. We do not knowingly collect personal data from minors. If you believe a minor has provided us with data, please contact us so we can delete it.
9. Cookies
For information about cookies placed on this site, see our Cookie Policy.
10. Changes
We will notify you by email or in-app notification of any material changes to this policy. The current version is always available on this page with its update date.